Waldorf Astoria Miami Residences
2023
Social Media Management
Role: Account Coordinator
Project Brief
Create monthly social media calendars which includes: Instagram stories, Reels, posts for Facebook and Instagram, content shoot planning, daily engagement, and influencer relations.
Brand Concept
Planned as the tallest building south of Manhattan, Waldorf Astoria's Miami Hotel Residences is expected to be the ultimate getaway for those seeking the best views with premier amenities provided by the iconic Waldorf Astoria brand.
Posts on the account discussed their A-list real estate agents, luxury experiences, stunning views, fine interior design, as well as neighborhood guides that showed the city in a refreshing light.
Monthly Grid Samples
Story Samples
Reels Samples
Reels were made on the property at their sales gallery or in trending spots that showcased the area of Downtown Miami that related to the Waldorf Miami lifestyle
Reels were edited on Capcut and/or Adobe Premier Pro.